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March 18, 2010

Jobs for Writers - Good Tips

Filed under: Business — Tags: , , — muskur @ 7:18 am

All the thanks should go to the advancement of computer technology and also to the business foresight that has made the computer and Internet combination easy on the pocket. Writer vacancy offers are crowding the websites. Writing has a different meaning to each one of us. For some it is writing for the media. For others it is all about academic work. There are many others who lap up business writing work.

If you want the magic of writer job to really work then you must diversify yourself and get acquainted with different branches. Specialization in only one or two subjects might sometimes lead to the closure of the door of jobs for writers. So keep yourself posted with other streams also. Writing may mean work connected with direct marketing brochures to resumes dealing with university essays. So the trick is to develop the comprehensive writing portfolio.

Where to hunt for writing vacancies? There is literally a plethora of web sites, blogs, forums and books together with writing groups to help you get your introduction into this magic word of writing. You can become part of a writing community and make new friends. During the last decade there has been a tremendous change in the concept of personal websites. Now ordinary folks can create a decent website without being a genius.

You are in the job offers market. It is better to find out beforehand what the writing rates are. This will give the sophisticated polished touch to your application. Learn up all the new language and jargon connected with the web world. Then in the race for writing job you will not fall back. It is the website that will teach you to be suave and experienced. Your writing skill can become a package-deal paying career. If you play your cards well your writing skills can lead you to become a consultant, speaking and training gigs. You have to learn how to market yourself as a package deal. The hope is that from the staff writer of an independent youth journal you might become an expert in youth matters and get big deals in the publishing business.

Jobs for writers in today’s world mean high paying rate for freelancers. There are low, medium and high paying positions. You post your resume analyzing your own merit and qualifications. The ultimate test is actually what you produce. So a sample work is very important. Writing offers may be full time job offers or may be royalty based. It is up to you to rifle through the myriad sites and take your pick. On the other side of the river those who are looking for writer will also scan the same sites to find the exact expertise for his or her own specific type of job. Writers may even be engaged to support speaking programmes.

March 10, 2010

Freelance Writer, Agency, Or Hired Writer?

Filed under: Business — Tags: , , — muskur @ 8:43 am

Faced with a mountain of content to create, you know you need help–but where are you going to get it? Expert writing support comes in three flavors: employee, freelance writer, and agency. Let’s look at the advantages and drawbacks of each, and give you a framework for making this important decision.

The benefits of hiring a freelance writer

Freelance writers are fantastically economical for quick-turn-around, one-off work. They are often guns for hire–rifles that can take aim at a particular copy project and nail it for you almost overnight. Most freelance writers work from home and have set hourly rates. (Some do charge by project.) Here’s a checklist of the kinds of projects that tend to be “best fit” for a copywriter.

Hire a freelancer if:

Your project is small–a brochure, an annual report, a couple of sales letters, a monthly newsletter, or a few pages of web copy. Your industry is well understood (the freelancer won’t need a lot of ramp up time). You have samples of previous writing to guide the writer. Your budget is limited. You do not have a recurring variety of work. You do not need marketing strategy–you know exactly what you want.

For the best fit, hire the freelance writer who shows you exact samples of the type of writing you’re looking for. That way, your project is taken care of in a timely and practiced manner by an expert, and you experience the best the freelance writing industry has to offer.

The benefits of hiring a writer

On the other side of the spectrum, sometimes you actually need to hire a writer on staff.

Hire a writer on staff when:

Your industry is complex and it will take weeks or months for one person to learn. You do not have a variety of work, but you do have a huge volume of the same kind of work, such as a lot of white papers or case studies, a lot of process documentation, tons of legal briefs, etc. You can guide the business writing strategy at a high level, but need the writer to execute judgment, too You have a budget of at least $70,000 (a starting salary of $50,000 for an inexperienced but credentialed writer, plus taxes and federal employer contributions of at least $20,000). You have tight deadlines–less than 24 hours.

Writers are like other professional service providers–although they may have a broad understanding of their industry, they tend to focus on sub-specialties. Hire a writer with a background that proves their mettle with the kind of work you need.

What’s more important than a full portfolio, however, is the right attitude and an understanding of your business. An effective business writer has the knack of empathizing with the reader, not their manager–that’s a key trait to hire for from direct marketing talents to technical writers.

The benefits of hiring a writing agency

Somewhere in the middle, is the option of hiring a business writing agency. Writing agencies hire a variety of expert freelancer writers and editors, train them in the agency’s standard process, manage them on client projects, and provide them with a steady stream of projects that suit their skills.

The agency environment allows writers to hone their abilities in a peer environmental benefit that hones the agency writer, and one that the lone freelance writer or employee has to make do without. Writers with agencies also tend to have access to education, software, and research databases that are less available to (or affordable for) freelance writers.

Clients of a writing agency are exploiting the bulk purchase advantage or economies of scale–a company that needs four white papers a year can’t afford to hire an expert white paper writer to sit on the bench the rest of the year, but through a writing agency, even a company that creates only one white paper a year can have a writer that specializes in effective white papers.

Hire a writing agency if:

You need a senior professional writer, but don’t find it cost effective to employee one of these professionals (who often command six figure salaries). You’ve got more work than one person can do, but not so much work that you want to hire three or four types of writers (i.e.,direct marketing writer, a public relations writer, a technical writer). You have a significant number of content development and copywriting projects. You don’t want to manage the writer directly–you’d prefer a level of consultation and project management to ensure excellent work from your writing team. You want to empower a “brand voice” across all types of content for your company You don’t want to train the writer–you want an established professional. You want the advantages of a long-term, recurring relationship, a group of writers that can grow with you. You don’t want the overhead, expense, training, and hassle of hiring more creative staff.

Hiring an agency in these situations makes sense because you’ll enjoy the benefits of:

A dedicated team composed of writers that meet your particular needs. A project manager who educates and enforces your brand with the copywriters on your team. A long-term relationship with a professional services firm that caters to you, and sees to your needs despite any turnover in your writing team. Cost effective rates that come from “consolidating” writing specialties. Tactical as well as strategic support for your business writing efforts (i.e., if you need to get a particular message out, a writing agency can often advise you on how and what makes most sense in addition to doing the copywriting).

February 27, 2010

Catchy Business Names - 5 Easy Steps to Generate Business Names Ideas

Filed under: Business — Tags: , — muskur @ 3:23 am
Nelson Smith asked:

Catchy Business Names are a sure fired way to get your Business noticed in a world brimming with competition. You need to use every trick up your sleeve to be the one that stands out in your chosen field.

Making the decision on what to name your business can be extremely frustrating. You could pay a sum of money for someone to come up with a name for you, but I feel your business name represents you as a person, just like your business does, and it should be something that you choose and feel right about!

Step 1. This is the most important step. You will need to decide if your business is going to stay with the product / service that you are currently providing or if you may, at a later date expand / add or change that range.

The reason I say this is because you will not want to change your name further down the road because the name you chose initially no longer reflects the business you have built and expanded on.

Example: You start selling designer socks and you choose a catchy business name around socks. You then decide to expand and sell other underwear ranges, your business name will not reflect the other products you sell, and this will confuse your market.

Step 2. Write down all the names you can think of that describes your business.

Example: Use different words like underwear / lingerie etc.

Step 3. This is where your business names ideas start forming. Go to Google and type in keyword selector tool. This will take you to a site where you can enter the keywords on your generated list and it will give you a list of related terms to your keyword.

The list also tells you how many people are searching for that term. This is a great indicator of the popularity of that term.

Step 4. Take a term that you like the sound of and put a spin on it. Catchy business names can be funny, unusual, weird, funky or just ‘different’ to the norm. Write down all the ideas you have and jumble them around. Use misspells. People always remember those! Miss letters out, e.g. ‘R’ instead of ‘are’.
Be inventive and step outside your comfort zone.

Step 5. Run the list you have finalised by a number of family and friends. Get a census together of the most popular names. You will probably find they will come up with some great ideas to add to your list.

Finally, when thinking up catchy business names, remember the effect of that annoying tune that you heard and can’t get out of your head. It keeps popping up and you can’t seem to stop singing it. Well apply that principle to finding your business names ideas and you won’t go far wrong!

May 15, 2008

Five Tips on Buying Perfect Hotel Chairs

Filed under: Business — Tags: , , — muskur @ 6:56 pm
chair
Tony Nibbinsworth asked:

Setting up a new hotel is a big project in every way. And the financing and purchase of the furniture to completely supply every possible need of the guests who will stay in your hotel is a huge part of the planning process.

So it might help to know some tricks of the trade about how to buy great hotel chairs so you not only get chairs you will be happy with but chairs that will serve your customers well. After all, of all the different furniture types, chairs will probably be the largest single furniture expense you will have in setting up your hotel. You need chairs for the lobby, for the bar, for the continental breakfast room, for the multi-purpose rooms, for the guest rooms and even for the offices for management and staff. So to get hotel chairs you are confident in and get a good deal as well, here are a few guidelines.

Tip #1 - Don’t Cut Quality for Economy.

Because of the large number of hotel chairs you are going to have to buy to get every aspect of your hotel up and running, you or your accountant may suggest that you consider cutting costs by purchasing chairs of a lesser quality than you are inclined to get. But this is a cost cutting decision that is worth reconsidering.

The chairs you provide your customers to use in your hotel are the silent work horses of your business. A hotel chair is the type of thing that the guests rarely notice or comment about except when there is a problem. But in every room in the hotel, chairs are there to provide comfort for your guests. This is especially true in the hotel rooms where the lounge chairs may serve for a granddad to tell a story to his granddaughter or where a businessman may pass hours in working on a proposal for his big presentation the next day.

These chairs are the most highly used items in the hotel room next to the bed. They need to be sturdy, look great and stay in continuous service week after week without interruption. You depend on those chairs so its best to buy quality up front so you can feel confident every day that the chairs in your hotel are top notch. You might be able to save a little on the pictures on the wall or on other lesser used items in you hotel. But chairs should be taken out of that category.

Tip #2 - You Better Shop Around.

With the quality issue taken off the table as an area of cost savings, that doesn’t mean that you don’t have ways of economizing while keeping your high standards for high quality hotel chairs. Once you have done your homework and know what hotel chairs are the ones that will provide you with the highest performance and which manufacturers to look to for buying your high quality chairs, there are options for cutting that total cost down and giving your budget a break without compromising quality.

One option is just good old fashioned negotiating. By identifying perhaps two or three hotel furniture suppliers that could provide good solid quality chairs, you can open discussions with their representatives and let them know that price could make a big difference in who you buy from. If your initial order for hotel chairs is a substantial one, they should be able to offer you a discount if one supplier can fill the whole order. But by letting them know that you are entertaining bids, you can let the law of competition drive the price down.

The after market or alterative suppliers of that same high quality chair may be another option. Many times hotels go out of business and the owners are looking to sell a lot of just the chair you want. Be careful that you inspect the chairs to make sure they are in good shape. But by finding hotel auctions, you can many times get great deals. The internet and alternative suppliers also are out there who can find you the very chair made by the manufacturer you like but find those chairs at a vasty reduced cost to you. So be a savvy customer and shop around.

Tip #3 - You Call the Shots

The negotiation process that we spoke of is tricky business. Salesmen are very good at helping you define what you want. The problem is if you let the chair supplier set your standards, they are going to influence you to buy what they want you to buy. That may be a fine choice but it’s best if it is you who sets the standards and it is you that calls the shots on what kind of hotel chairs you buy.

Before you contact any suppliers at all, take the time to think through exactly what you want. That means laying out the floor plan of your new hotel and getting an exact count of each kind of chair that will make up your order. You have several chair types to buy including room chairs, dining room chairs, bar stools and chairs and more elegant chairs for formal rooms and the lobby. Get a firm count on what you need.

Then do your shopping to understand the characteristics of a good hotel chair and where to look for quality. The internet is a great way to look closely at the various hotel furniture suppliers to get an orientation for who you want to talk to about your order. By doing all of this preliminary thinking and research, by the time you sit down with a hotel chair supplier, you know what you are taking about and you know what you want. That keeps you in charge so you call the shots during the entire negotiating process.

Tip #4 - Think Multi Use

You may be able to reduce your order of chairs if you identify some chairs that can serve more than one use. Chairs for setting up a lecture or meeting are often stackable armless chairs that require storage when not in use. Those chairs are not being utilized well while they are stacked in storage so you may be able to use those chairs for your continental breakfast room or for other purposes where you need a lot of chairs for short duration.

You may also be able to rent out those chairs to church or civic groups who need to hold an event but don’t need a large quantity of chairs every day like you do. By networking and finding ways to get more mileage out of the chair inventory you keep, you save money and maybe even generate a little revenue from chairs that serve your customers well every day.

Tip #5 - Try Before you Buy

Whatever method you use to find the perfect hotel chairs for your hotel, its really best that you do not make this big purchase sight unseen. It would be easy to do that when buying over the internet or from a suppler who you found through a source like ebay or Craig’s List because they may be able to offer you a great deal on a lot of chairs. But go back to tip #1. Never sacrifice quality for economy.

Even if you are buying chairs from the manufacturer you like and in the models and colors you want, you don’t have absolute assurance of quality until you inspect the lot. So be fussy, be stubborn but be flexible and smart as you shop for great hotel chairs. In that way you let the marketplace work for you to get a great deal. But you do so without giving up the one thing that is not negotiable and that is the comfort and great service you will give to the customers of your hotel.

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